Depending on who manages the process, we use:
a) First-party cookies: these are sent to the user’s terminal from a computer or domain managed by the editor himself and from which the service requested by the user is provided.
b) Third-party cookies: these are sent to the user’s terminal from a computer or domain that is not managed by the editor, but by another entity that processes the data obtained through the cookies. In the COOKIES RELATIONSHIP OF www.hotelvillalba.com we identify the third parties for which the use of cookies is required.
Depending on the type of purpose, we use:
a) Technical cookies: these are those that allow the user to navigate through a website, platform or application and the use of the different options/services that exist in it (for example: identifying a session, accessing restricted access places, remembering elements that make up a purchase, carrying out the purchase process of an order, storing content for broadcasting videos or sound or sharing content through social networks, etc.). Technical cookies are exempt from the obligations of requesting prior consent for their installation when they allow the service requested by the user to be provided.
b) Analytical cookies: these are the ones that allow the person responsible for them to track and analyze the behavior of the users of the websites to which they are linked, including the quantification of the impacts of the ads. The information collected through this type of cookies is used in the measurement of the activity of the websites, application or platform, in order to introduce improvements based on the analysis of the usage data made by the users of the service.
c) Preference or customization cookies: these are the ones that allow remembering user preferences when they browse a website they have already visited. For example, they allow remembering the preferred language of use of the website, the region in which the user is located to propose suitable content, or also the type of browser through which to access a specific service etc. Preference cookies are also those that allow to change the text size, the font or other parts of the web pages that can be customized. The aim of personalization cookies is to offer users easier, smoother, and personalized navigation.
d) Social network cookies and other plugins: These cookies allow users to interact with the content of a website on social networks such as Facebook, Twitter, YouTube, etc. An example of the use of this cookie would be sharing a site on Facebook or clicking “Like”. The terms of use and the information collected from these cookies are regulated by the social platforms themselves.
e) Advertising cookies: These are those that allow the management, in the most efficient way possible, of the advertising spaces that, where appropriate, the editor has included on a web page, application or platform from which the requested service is provided based on criteria such as edited content or the frequency at which ads are shown.
f) Behavioral advertising cookies: these are those that store information on user behavior obtained through the continued observation of their browsing habits, which allows the development of a specific profile to display advertising based on it.
Depending on the length of time they remain active, we use:
a) Session cookies: these are designed to collect and store data while the user accesses a webpage. They are usually used to store information that only needs to be retained for the provision of the service requested by the user on a single occasion (for example, a list of products purchased) and disappear at the end of the session.
b) Persistent cookies: these are ones where the data remains stored on the terminal and can be accessed and processed for a period defined by the person responsible for the cookie, which can range from a few minutes to several years.